Tilley is Australia’s oldest manufacturer of soap, candles and home fragrance — a proudly local brand with over 150 years of history and craftsmanship behind it.

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They approached us to design a limited-edition Christmas promotional range that would bring something fresh to their shelves while staying true to their refined, heritage-driven brand. The goal was to celebrate the season with impact — without straying too far from the classic look their customers know and love.

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We created a bold, contemporary take on traditional Christmas icons, using rich colours and playful compositions to evoke a sense of joy and celebration. The final designs strike a deliberate contrast to Tilley’s signature white core range — offering visual variety while still feeling cohesive across their product line.

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The range rolled out across soaps, soy candles and home fragrance products, giving Tilley a strong seasonal presence at retail during their busiest time of year.