Melbourne 
Rooftop Tents

We partnered with Melbourne Rooftop Tents to deliver a brand that feels as real and reliable as the gear they sell. With over 14 years of hands-on experience in the adventure gear space, the team behind MRT aren’t here to follow trends — they’re here to set a new standard. This rebrand was about distilling their lived experience into a bold, trustworthy identity that stands apart from copycats and cheap imports.

From the logo and typography through to tone of voice and colour palette, we created a visual and verbal language that speaks directly to their audience: people who live for off-road adventures and demand gear that just works — fast, reliable, and frustration-free.

Built on a deep understanding of the brand’s values and tested-in-the-wild ethos, the new identity positions Melbourne Rooftop Tents as a serious player for serious adventurers.