Suds Media is a new advertising platform with a unique edge — digital screens placed in car washes, capturing attention during one of the last true moments of dwell time. We were brought in at launch to help shape the brand from the ground up, developing a visual identity and advertising toolkit that feels bright, bold, and impossible to ignore.

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The branding is playful but purposeful — designed to stand out in wet, high-gloss environments, while staying clean and confident across digital and print. We also crafted a launch campaign to help introduce the concept to both advertisers and site operators, focusing on simplicity, clarity and cut-through.

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Suds Media is now rolling out across metro locations — and we’re excited to see the brand grow, screen by screen.